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PRIVACY POLICY

We are LIVEHOUSE MEDIA, INC. ("Company ," "we, “our," “Livehouse,” or "us"). Below you will find our Privacy Policy, effective as of September 1, 2012. This Privacy Policy covers the information collected from or about you and your activities when you use the IROCKE Services (as defined in our Terms of Use here http://www.irocke.com/terms). It also provides information about our relationships with certain third parties who provide services in connection with the IROCKE Services. If you have any questions about our Privacy Policy, please let us know by emailing us at privacy@livehouse.com.

I. Information Collected. We may collect the following information from or about you and your activities when you use the IROCKE Services: information you give us, including your name, email address, birth date, gender and information automatically collected when you use the IROCKE Services, such as your location, your activity on the IROCKE Services, and information collected via cookies, web beacons, or other technologies; information from other commercially available sources, such as data aggregators and public databases, or our business partners, which may include your interests, purchasing behavior and your activities online, such as websites visited and advertisements viewed; and if you connect your social networking account with your Livehouse account (or “IROCKE Account”), information from your social networking account as described below. We may combine all of the information we collect from or about you and use it in the manner described in this Privacy Policy.

II. Third Service Providers. Companies that provide services to us - including companies that assist with payment processing, website, user, and business analytics, data processing, account management, advertising, and other services - may collect information on the IROCKE Services. However, our agreements with these service providers limit the types of information these companies collect, how they may collect it, and how they may use it. The IROCKE Services may be provided through Internet websites or other platforms operated by other companies. Websites and platforms like these may be co-branded with our name or logo, but they are not operated or maintained by us, and we are not responsible for the privacy practices of the websites or platforms operated by third parties. If you are using the IROCKE Services on another website or platform, you should check the privacy policy of the other website or platform to determine how it handles any information it collects from or about you.

III. Social Networking Services. You can use the IROCKE Services with social networking services, such as Facebook® and Twitter® (“Social Network Services”) and connect your IROCKE Account with your social networking account. With your consent, Livehouse may send information about you to these services, including information about your use of the IROCKE Services, for example, the videos you watch. Social Network Services also may collect certain technical information about you, such as the IP address of the device you are using to access the IROCKE Services and the URL of the page you are viewing.

IV. Privacy Control and Social Networking Services. Livehouse 's Privacy and Settings page allows you to control whether your profile information (other than your first and last name) and your activities on the IROCKE Services are published to other Social Network Service sites.

V. Advertisements. Livehouse places advertisements both on and off the IROCKE Services and also carries advertisements from other companies, often with the ability to click through to websites or properties run by these other companies. Companies that help deliver these ads (including ad networks), and advertisers themselves, may use cookies, web beacons, and other technologies to collect information about your use of the IROCKE Services in order to deliver advertisements to you, measure their effectiveness, and personalize advertising content.

VI. Other Information. Livehouse uses other information we collect from or about you in order to establish and enhance our relationship with you and help deliver a wonderful user experience. Livehouse's use of this information includes the following general purposes: contacting you; customizing the Content and advertising you view; fulfilling your requests for products or services; identifying Content you share when you use the IROCKE Services; improving our services; conducting research; compiling aggregate data for internal and external business purposes; preventing potentially illegal activities; protecting our rights; other uses in accordance with our Terms of Use; and for any other purpose disclosed to you at the time we collect your information.

VII. Promotional Communications. We may use your information to: provide you with promotional information about Livehouse 's features, services, and other offerings that may be of interest to you; or provide information or offers to you that are related to the IROCKE Services on behalf of Livehouse 's business partners. We (and service providers acting on our behalf) may use information about you, including your use to provide recommendations and advertisements on the IROCKE Services and elsewhere on the web.

VIII. Your Information and Promotional Materials. By visiting the Privacy and Settings page, you may opt out of receiving alerts or email updates from Livehouse promoting our site or the products or services of our business partners, or notices about your queues or subscribed Content. Regardless of your choices with respect to promotional communications and updates regarding Content, we may send you administrative messages, service announcements, terms and conditions of your account, or other similar communications, without offering you the opportunity to opt out of receiving them.

IX. Other Company Users. The IROCKE Services include social features that let you interact with other people who use them Information that you voluntarily make public on the IROCKE Services will be shared with other Livehouse users (“IROCKE Friends”). You can control the sharing of certain information contained in your Livehouse profile or about your activities on the IROCKE Services with others on the Profile Privacy page.

X. Service Providers. We may also share your information with companies that provide services to us, including companies that assist with payment processing, website, user, and business analytics, data processing, account management, advertising, and other services. Similarly, we may share your information with other people or entities in order to provide goods or services that you have requested or to complete a transaction at your request. We may also enter into agreements with outside companies that possess the technology that allows us to customize the advertising and marketing messages you receive while using the IROCKE Services. Your information, including clickstream data about your use of the IROCKE Services and other online activities, may be shared with these companies so this customization can be accomplished. However, our agreements with these service providers limit the types of information these companies collect, how they may collect it, and how they may use it.

XI. Required By Law or Protect Rights. There may be instances when we may disclose your information without providing you with a choice in order to protect the legal rights of Livehouse or its affiliates, and each of their respective investors, directors, officers, employees, agents, and suppliers; to protect the safety and security of users of the IROCKE Services or to enforce our Terms of Use; to protect against fraud or for risk management purposes; or to comply with or respond to the law or legal process or a request for cooperation by a government entity, whether or not legally required. If you notify us that you believe your legal rights have been violated by Livehouse or another user of the IROCKE Services, we may provide the information that you provide to us to others to the extent that we believe it is necessary to evaluate and respond to your complaint.

XII. Other Parties In Connection With a Transfer of Assets. If we sell all or part of our business, or make a sale or transfer of assets, or are otherwise involved in a merger or business transfer, or in the unlikely event of bankruptcy, we may transfer your information to one or more third parties as part of that transaction. In addition to the sharing described in this Privacy Policy, and only with your consent, we may share personally identifiable information about you, for example, your name, address, telephone number, or email address, with other parties.

XIII. Your Consent. In addition to the specific data use and sharing practices described in this Privacy Policy, we may use or share information collected through the Company Service for other purposes in aggregated or non-personally identifiable ways. This means that we will combine information about individuals together, or otherwise anonymize the information, so that no individual person is identifiable. We may use information in these forms for a variety of purposes, including for research or analysis, website administration, advertising, and promotional purposes. We also may share it with various affiliated and unaffiliated entities. For example, we may share aggregate information with advertisers about the volume of use on the IROCKE Services, the specific Livehouse videos in which users are most interested, and the effectiveness of advertisements viewed on the IROCKE Services (as measured by the number of users who clicked on a particular advertisement). Also, we use independent third parties to help measure viewing of our Content, and these third parties may report statistics about viewing in an aggregate or other non-personally identifiable form.

XIV. Other Livehouse Users. Livehouse’s Privacy and Settings page gives you the option to control how certain information in your profile (other than your first and last name) and your activities are shared when you use the IROCKE Services. Please note that when you choose to connect your Livehouse account with a Social Network Service site you may choose to share your information and activities with other users of Livehouse and that particular social network. You can change your privacy settings at any time on the Privacy and Settings page. Except as otherwise described in this Privacy Policy, we will obtain your consent before we share your contact information with advertisers, business partners, or other entities not affiliated with Livehouse so that they may send you promotional emails.

XV. Terminating or Deactivating Your Livehouse Account. You may terminate or deactivate your Livehouse account, in accordance with our Terms of Use, via the link accessible http://www.irocke.com/terms Please note that, if you terminate your account, we may retain some information about you.

XVI. Safeguarding Information. We use reasonable physical, technical, and administrative measures to safeguard information in our possession against loss, theft and unauthorized use, disclosure, or modification. For example, passwords and other sensitive information are encrypted in transit. We also take steps to ensure that only those Livehouse employees, agents, and contractors who have a legitimate business reason to obtain access to your information are granted access. Despite these efforts, please note that no data transmission or storage can be guaranteed to be 100% secure. We want you to feel confident using the IROCKE Services but we cannot ensure or warrant the security of any information you transmit to us. Please refer to the U.S. Federal Trade Commission's website for information on how to protect yourself from identity theft. Livehouse prohibits registration or subscription by, and will not knowingly collect personally identifiable information from, anyone under 13 years of age.

XVII. Information to the United States. Livehouse is an online streaming video service based in the United States and our offices are headquartered in the United States. Please be aware that information you provide to us or that we obtain as a result of your use of the IROCKE Services may be processed and transferred to the United States and be subject to United States law. The privacy and data protection laws in the United States may not be equivalent to such laws in your country of residence. By using our Company Site, participating in any of the IROCKE Services, or by providing us with your information, you consent to this collection, transfer, storage, and processing of information to and in the United States.

XVIII. Amendments. From time to time, this Privacy Policy may be revised to reflect industry initiatives or changes in the law or changes to the scope of the IROCKE Services or for other reasons. Therefore, it is important to check the effective date of the Privacy Policy posted at http://www.irocke.com/privacy each time you visit www.irocke.com or use any of the IROCKE Services to ensure you are familiar with the most updated policies and practices. If we make any material revisions to this Privacy Policy, we will notify you by posting notice on www.irocke.com or by sending you an email to the email address you most recently provided to us prior to such revisions taking effect. If the material revisions concern practices where we have represented that we will obtain your consent to use or disclose your personally identifiable information, we will obtain your consent before taking any action inconsistent with those representations.

XIX. Technology Aggregators. Livehouse, along with our partners and vendors, use a variety of technologies to learn more about how people use the IROCKE Services and the Internet. This section provides more information about some of those technologies and how they work.

A. Cookies. Cookies are small bits of information that are stored in separate files within your computer's Internet browser. Cookies store information about your activities on a website or other platform. For example, cookies can store your session information for easy sign-in to a website or other platform you have previously visited. They enable us to make your use of the IROCKE Services more enjoyable. Livehouse may display targeted advertisements based on your activities and other information about you that we have collected, such as your interests. Cookies are one way that we store this kind of information. We may also use cookies and similar technologies to relate your use of the IROCKE Services to information we obtain from you or from reputable third parties, and to compile aggregate data.

B. Web beacons. Livehouse uses technologies that communicate information from your Internet browser or the Livehouse video player to a web server, including so-called “pixel tags,” “web beacons,” “clear GIFs,” or similar means (collectively, “Pixel Tags”). Pixel Tags, which can be embedded in web pages, videos, or emails, can allow a web server to read certain types of information from your browser, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed the Pixel Tag, the IP address of your computer, and the URL of the web page from which the Pixel Tag was viewed. We use Pixel Tags to improve your Livehouse experience, including to provide you with Content customized to your interests.

XX. Livehouse and Social Networking Services. As stated herein, if you choose to link your Livehouse account with a social networking service, Livehouse and that service may share certain information about you and your activities. With your consent, we also may share information about your activities, including what you watch on Livehouse , with that social network’s users. When you connect your accounts, you authorize Livehouse and that Social Network Services sites to share certain information about you with each other. With your consent, we may also share information about your activities on the IROCKE Services with Social Network Services site(s) and its users including publishing your watch activity. This section provides information on how this sharing works.

A. Sharing. If you connect your Livehouse and Social Network Service accounts, Livehouse will ask you if you want to automatically share information about your activities on the IROCKE Services to Social Network Service sites. When you choose to share information about your activities on the IROCKE Services with, for example, Facebook®, Facebook® may make that information visible to Facebook® users in accordance with applicable law, the Facebook® Data Use Policy, and your Facebook® privacy settings. In that instance, we recommend that you familiarize yourself with Facebook’s Data Use Policy and privacy controls. You can always stop or start sharing your activities on the Company Service with Facebook® at any time using the Account > Privacy and Settings controls on Livehouse.

B. Social Networking Service Friends and IROCKE Friends. When you connect your Livehouse and Social Network Service, you provide permission allowing Livehouse to access the list of all your Social Network Service friends and import them to Livehouse. For example, all of your Facebook® friends who have also connected their Livehouse and Facebook® accounts will be connected to you on Livehouse. Any Facebook® friend who connects his or her Livehouse and Facebook® accounts at a later date will also automatically be connected to you on Livehouse as an IROCKE Friend. This means that, if you choose to share your activities on the IROCKE Services, all of your Facebook friends who have connected their Facebook and IROCKE Friends with Livehouse accounts will be able to see what you watch when they use Livehouse . You can always stop or start sharing your activities on the Company Service at any time using the Account > Privacy and Settings controls on Livehouse.

C. Separate Privacy Settings. Although the IROCKE Service allows you to connect your account to one or more of your Social Network Services, Livehouse and the Social Network Services privacy settings are separate. This means that, for example, your Facebook privacy controls do not control who can see your activity on IROCKE. As a result, if you choose to connect your Facebook and IROCKE accounts and enable sharing, then when you share an item to Facebook your Facebook privacy settings determine which of your friends will be able to see your shared IROCKE activity. You may control who can view your profile and activity on IROCKE with Privacy and Profile Settings controls in Account Settings on IROCKE. If you unfriend someone on Facebook there may be some reasonable delay, while Livehouse and Facebook process changes to your Facebook friend list, before we update who can see your activity on Livehouse . You can always review the current list of who can see your activity on Livehouse using the Privacy and Settings controls on IROCKE. In addition, if you visit Livehouse while logged into Facebook, then Facebook may be able to identify you and to associate the technical information provided by your web browser with other information that Facebook already has about you. Livehouse carries advertisements from other companies, often with the ability to click through to websites or properties run by these other companies.

XXI. Clicking on Advertisements. When you click on or view an advertisement, the advertiser may collect some information from or about you. Livehouse is not responsible for the privacy practices of advertisers. You should check the privacy policy of the advertiser whose website you visit to determine how it handles any information it separately collects from you. Please be aware that Livehouse does not warn you when you have chosen to click through to another website or property when using the IROCKE Services.

XXII. Advertising by Third Parties and Cookies. Companies that advertise on Livehouse and the providers that help them deliver their ads may use cookies, web beacons, and other technologies to collect information about your use of the IROCKE Services in order to deliver advertisements to you, measure their effectiveness, and personalize advertising content. The information practices of these advertising companies are governed by their own privacy policies and are not covered by this Privacy Policy.

XXIII. Advertisers Information Sharing. Livehouse may share aggregate information with advertisers and the companies that help them deliver their ads so they can measure the effectiveness of advertisements viewed in connection with the IROCKE Services. Contact Us. If you have concerns regarding this Privacy Policy, including if you believe that Livehouse may have incorrect information for you, you may email us at privacy@irocke.com. You may also contact us by mail at:

Attention: Legal Department
Livehouse Media, Inc.
545 Cypress Street Hermosa Beach, CA 90254

The privacy@irocke.com email address is used only for communications about our Privacy Policy. If you have general questions about the IROCKE Services, please contact us through the "Contact Us" page on www.irocke.com.

 
 
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